Creative Example:
Benchmarks:
These numbers will vary from Publisher to Publisher
CTR: 0.23%
Viewability: 73%
In-UnitĀ Engagement: 0.22%
Total Engagement: 0.45%
Dwell Time: 7.9secs
Test Tags & Specs can be found HERE
Benchmarks: WITH REACTION BAR
These numbers will vary from Publisher to Publisher
CTR: 0.21%
Viewability: 75%
In-UnitĀ Engagement: 0.65%
Total Engagement: 0.86%
Dwell Time: 8.9secs