Specifications
Design Requirements
Unit Size
- 320x480
- <1mb
- Picnic will compress assets to ensure unit is under max file size
Total Story Length
- <30 seconds
Header Bar
- The design of this is fixed
- Please provide Picnic with the logo and brand name to be included in the header
Progress Bars
- Do not add progress bars to your assets, Picnic's formats will automatically add these in
Tap Out Button
- This is completely customisable (colour, font, CTA and transparency)
- We can also do custom CTA bars and buttons - see our Gallery for examples (https://www.picnic-media.com/gallery/)
Brand Guidelines
- Please provide Picnic with any required brand colours and fonts
Test Tag
<script language="javascript" src="https://a2.adform.net/adfscript/?bn=40694491"></script>
<noscript>
<a href="https://a2.adform.net/C/?bn=40694491;C=0" target="_blank">
<img src="https://a2.adform.net/adfserve/?bn=40694491;srctype=4;ord=[timestamp]" border="0" width="320" height="480" alt=""/>
</a>
</noscript>
Story Variants
Static Story
Assets
- JPEG/PNG
Asset Dimensions
- 320x440 (8:11 or 4:5), exported as double resolution (640x880) for higher quality imagery
Animations
- Stories can contain standard display banner animations
- All animations are built in AMP-HTML, so please check with Picnic regarding the feasibility of your designs
- All animation designs must be provided in PSD format
Video Story
Assets
- MP4
Asset Dimensions
- 8:11 to fit frame canvas
- 1:1 or 4:5 with letterboxing
Video Sound
- All videos autoplay without sound by default, with the option for users to turn on sound using this icon
Shoppable Story
Assets
- As per static/video
Shoppable Hotspots
- A Story can contain up to 2 shoppable hotspots per frame, which click out to individual product URLs
- For each hotspot, please provide Picnic with:
- Copy (e.g. Product Name)
- Price (optional)
- Corresponding URL
- Shoppable hotspot design is customisable. Please contact your Account Manager to discuss.
- Example:
Reactions Story
Assets
- As per static/video stories
Reaction Emojis
- A story can contain one reactions bar, containing 4-5 emojis
- Please provide Picnic with the desired emojis (relevant to brand or product). Do not add the Reaction bar to assets.
Example:
Additional Socially Inspired Features
Emoji Slider
- A Story can contain one emoji slider per frame, containing a caption and an emoji
- Please provide Picnic with
- The caption copy (if required)
- The emoji
Example:
Polls
- A Story can contain one poll per frame
- Please provide Picnic with copy for the two poll options
Example:
Hashtags, Locations and Mentions
- A Story can contain any additional social media inspired features such as hashtags, mentions and location tags.
- Please provided Picnic with the copy for each relevant feature
Example: