Traffic Tag's in GAM

Step-by-Step Guide:

💡

Creatives should be trafficked as Standard 3rd Party Creatives (not AMPHTML or Custom Creatives as per Google's Suggestion)

(i) Generate New Creative:

image

(ii) Associate New Creative with an Advertiser:

image

(iii) Select Third Party Standard Creatives:

image

(iv) Name and set Target Ad Unit Size to 320x480 or 320x400:

💡

Format dependent - all formats work in a 320x480 though:

image

(v) Code Type should be set to Standard (NOT AMP):

image

(vi) Copy & Paste AdForm Script (typically found in column J of the excel file provided) into the Text Box:

image
💡

Potentially you may need to replace ord=[timestamp] with ord=${CACHEBUSTER} (Article on more detail into this change here)

(vii) SAVE