Deal and Creative Set Up
Deal and Creative Set Up

Deal and Creative Set Up

๐Ÿ’ป Your Account Manager will add creative tags and deal IDs to your Picnic Programmatic Set-Up Doc.


๐ŸŽจ Picnic will send Javascript Creative Tags.

  • You can upload this to your DSP as a third party display tag.
  • Tracking has already been implemented (unless requested otherwise) so you do not need to add any further tracking.


โ€ผ๏ธ If you are having problems uploading your creatives, please check the following:

  • Ensure that you have added 320x480 as the creative size.
  • Check the preview of your creative and ensure it looks/behaves as expected.


๐Ÿค All Picnic deals will be from Xandr.


๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Picnic has two types of deals - Audience/Contextual and RON. The type of targeting you can overlay through your DSP depends on the type of deal you are using.

  • Picnic will utilise our extensive Publisher 1st Party Data to build custom audience and/or contextual deals that accommodate your targeting needs.
  • Picnic will overlay viewability.
  • You can overlay Brand Safety as required.
  • Picnic will overlay viewability.
  • You can overlay Audience/Brand Safety/Geos/Contextual (keywords or domain allow/block list) targeting.

Deal Set-Up

๐Ÿ”ง Deal setup will vary from DSP to DSP. In all circumstances you'll either (i) need to manually input the deal into your DSP or (ii) it'll automatically populate.

  • Your Picnic AM will have provided all relevant information to generate a targetable deal (Deal ID, SSP (Xandr or AppNexus), Deal Name, Floor/Fixed CPM and Flight Dates)
  • In the case of point ii you'll be able to locate your Deal by searching for the Deal ID provided by your Picnic AM.

โš™๏ธ Please ensure that you are only targeting Picnic's deals. Make sure that 'Target New Exchanges' (DV360 only, other DSPs may vary) is unticked.


โ€ผ๏ธ If you are having problems setting up your Picnic deals, please check the following:

  • You've implemented the Deal ID correctly.
  • You've selected the correct SSP.
  • That you're receiving bid requests to the Deal ID - please contact your Picnic AM if not.
  • (DV360 only, other DSPs may vary) That the box 'Target New Exchanges' in unticked. Otherwise, you will target the open web, rather than Picnic inventory.