STORIES

STORIES

Specifications

320:440 asset ratio
320:440 asset ratio
4:5 asset ratio
4:5 asset ratio
9:16 asset ratio
9:16 asset ratio

Required Deliverables

Element
Requirements
Additional Notes
Brand Logo
- 1:1 or circular logo
Brand Name
- Maximum 20 characters for 320:440 or 4:5; maximum 15 characters for 9:16 (including spaces)
Assets
- 1-5 static assets or 15 second video (10-30 second video length accepted) - 320:440, 4:5 or 9:16 asset ratio - 500KB-10MB file size - JPEG/PNG/MP4 formats
- Please export assets in at least double resolution to ensure best possible image quality - Please leave 36px blank at the bottom of the asset to allow for the footer bar - Please include text already included within the asset where possible
CTA
- Maximum 35 characters (including spaces)
Brand Colours, Fonts and Guidelines
- HEX or RGB colour codes - TTF or OTF font files - Any other brand guidelines or requirements
- Unit is customisable including fonts and colours

Additional Features

Element
Requirements
Additional Notes
Animations
- Description or visual of required designs
- Please check feasibility of designs with your Picnic CS Manager before providing assets
Emoji Reaction Bar
- 4-5 emojis of your choice
- Please allow 70px at the bottom of the assets for the placement of the Emoji Reaction bar so that no important information will be covered up
Shoppable Hotspot
- Product name/copy and price/offer information - Landing page URL for each hotspot
- Maximum 2 hotspots per frame
Emoji Slider
- Copy (maximum 30 characters including spaces) - Emoji of choice - Gradient colours of choice
- Please ensure there is space within the assets for the Emoji Slider so that no important information will be covered up
Poll
- 2x poll options (maximum 20 characters each including spaces)
- Please ensure there is space within the assets for the Poll so that no important information will be covered up