Specifications
Required Deliverables
Element | Requirements | Additional Notes |
Brand Logo | - 1:1 or circular logo | |
Brand Name | - Maximum 20 characters for 320:440 or 4:5; maximum 15 characters for 9:16 (including spaces) | |
Assets | - 3-5 static assets or 1 15 second video (10-30 second video length accepted)
- 320:440, 4:5 or 9:16 asset ratio
- 500KB-10MB file size
- JPEG/PNG/MP4 formats | - Please export assets in at least double resolution to ensure best possible image quality
- Please leave 36px blank at the bottom of the asset to allow for the footer bar
- Please include text already included within the asset where possible |
CTA | - Maximum 35 characters (including spaces) | |
Brand Colours, Fonts and Guidelines | - HEX or RGB colour codes
- TTF or OTF font files
- Any other brand guidelines or requirements | - Unit is customisable including fonts and colours |
Additional Features
Element | Requirements | Additional Notes |
Animations | - Description or visual of required designs | - Please check feasibility of designs with your Picnic CS Manager before providing assets |
Emoji Reaction Bar | - 4-5 emojis of your choice
| - Please allow 70px at the bottom of the assets for the placement of the Emoji Reaction bar so that no important information will be covered up |
Shoppable Hotspot | - Product name/copy and price/offer information
- Landing page URL for each hotspot | - Maximum 2 hotspots per frame |
Emoji Slider | - Copy (maximum 30 characters including spaces)
- Emoji of choice
- Gradient colours of choice
| - Please ensure there is space within the assets for the Emoji Slider so that no important information will be covered up |
Poll | - 2x poll options (maximum 20 characters each including spaces) | - Please ensure there is space within the assets for the Poll so that no important information will be covered up
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