Posts

Posts

Specifications

image

Design Requirements

Unit Size

  • 320x400
  • <1mb
  • Picnic will compress assets to ensure unit is under max file size

Click Out Bar

  • Customisable colour, font and CTA
  • CTA <30 characters

Brand Guidelines

  • Please provide Picnic with any required brand colours and fonts

Caption Length

  • 1-3 lines
  • <150 characters

Test Tag:

💡

Posts can be run out of a 320x400 & 320x480 depending on the size of the Image or Video assets (ie. Vertical Video will run in a 320x480)

320x400
<script language="javascript" src="https://a2.adform.net/adfscript/?bn=42174542"></script>

<noscript>

<a href="https://a2.adform.net/C/?bn=42174542;C=0" target="_blank">

<img src="https://a2.adform.net/adfserve/?bn=42174542;srctype=4;ord=[timestamp]" border="0" width="320" height="400" alt=""/>

</a>

</noscript>
320x480
<script language="javascript" src="https://a2.adform.net/adfscript/?bn=41535456"></script>

<noscript>

<a href="https://a2.adform.net/C/?bn=41535456;C=0" target="_blank">

<img src="https://a2.adform.net/adfserve/?bn=41535456;srctype=4;ord=[timestamp]" border="0" width="320" height="480" alt=""/>

</a>

</noscript>

Single Post

Assets

  • JPEG/PNG

Asset Dimensions

  • Minimum - 16:9
  • Maximum - 8:7
  • Please note that the dimensions can be customisable - please speak to your Account Manager

Multiframe Post

Number of Frames per Post

  • 2-5

Assets

  • As per single posts

Video Post

Assets

  • MP4

Asset Dimensions

  • As per single posts

Video Sound

  • All videos autoplay without sound by default, with the option for users to turn on sound using this icon
  • image

Shoppable Posts

Assets + Dimensions

  • As per single posts

Shoppable Posts

  • A Post can contain up to 2 shoppable hotspots per frame, which click out to individual product URLs
  • For each required hotspot, please provide Picnic with:
    • Copy (e.g. product name)
    • Price
    • Corresponding URL