Specifications
Design Requirements
Unit Size
- 320x400
- <1mb
- Picnic will compress assets to ensure unit is under max file size
Click Out Bar
- Customisable colour, font and CTA
- CTA <30 characters
Brand Guidelines
- Please provide Picnic with any required brand colours and fonts
Caption Length
- 1-3 lines
- <150 characters
Test Tag:
Posts can be run out of a 320x400 & 320x480 depending on the size of the Image or Video assets (ie. Vertical Video will run in a 320x480)
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Single Post
Assets
- JPEG/PNG
Asset Dimensions
- Minimum - 16:9
- Maximum - 8:7
- Please note that the dimensions can be customisable - please speak to your Account Manager
Multiframe Post
Number of Frames per Post
- 2-5
Assets
- As per single posts
Video Post
Assets
- MP4
Asset Dimensions
- As per single posts
Video Sound
- All videos autoplay without sound by default, with the option for users to turn on sound using this icon
Shoppable Posts
Assets + Dimensions
- As per single posts
Shoppable Posts
- A Post can contain up to 2 shoppable hotspots per frame, which click out to individual product URLs
- For each required hotspot, please provide Picnic with:
- Copy (e.g. product name)
- Price
- Corresponding URL